Media: Digital label design, logo & packaging

Method: Graphic design software (Figma), hand-scanned logo

Process: I sketched over 25 variations of the logotype before creating a geometric font that had yet to exist. With the help of graphic design software, I enhanced the logotype, integrating the hexagon “O” amongst yellow hexagons to mimic the natural shape of a honeycomb- nature’s strongest shape.

Significance: I am proud to continue my legacy as a beekeeper and design my family’s honey brand. This project celebrates my collaboration with nature, and using design to celebrate it.